March 2008 Entries

Google Quality Score vs. Human Quality Score

posted @ Saturday, March 22, 2008 10:18 PM | Feedback (5)

Analytics: Data into Action -- All about Segmentation

posted @ Thursday, March 20, 2008 8:59 PM | Feedback (3)

How trustworthy is your post-click marketing?

posted @ Tuesday, March 18, 2008 10:05 AM | Feedback (0)

Evaluating Your Post-Click Marketing: Part One

posted @ Monday, March 17, 2008 9:42 AM | Feedback (0)

Landing Page Clinic @ SES NY

posted @ Sunday, March 16, 2008 5:37 PM | Feedback (0)

Who's in charge of post-click marketing?

posted @ Thursday, March 13, 2008 11:09 AM | Feedback (1)

MasterClick: For everything else...

posted @ Thursday, March 06, 2008 11:04 AM | Feedback (2)

Why home pages and conversion don't mix.

posted @ Wednesday, March 05, 2008 3:35 PM | Feedback (0)

Post-click flash, conversion rates, and other skinned cats.

posted @ Wednesday, March 05, 2008 8:33 AM | Feedback (1)

Direct mail ROI beats SEM: what's wrong with this picture?

posted @ Tuesday, March 04, 2008 11:09 AM | Feedback (7)