Are you a hard-core search marketer? Or an aficionado of Seattle coffee and music? Or both?

If so, I hope you'll join us at Danny Sullivan's SMX Advanced conference at  the Bell Harbor International Conference Center in Seattle on June 3 and 4.

I'll be participating on the panel for the session "Conversion Optimization: Winning After They Arrive" at 1:30PM on Day 1. "After all the effort getting the paid search visitor to your site, are you missing out on converting them because of a bad landing page or other issues? This session looks at how to get more out of your existing visitors. It will cover test methods, tools and strategies. Different sites may require different methods."

Plenty of examples and real-world, take-home-and-use-immediately tactics will be presented. It should be great fun!

-- Scott Brinker